Calculate Cost Per Mille (1,000 Impressions) for your ads.
CPM stands for "Cost Per Mille," where "mille" is Latin for thousands. It is the most common metric used by advertisers on platforms like Google Ads and Meta Ads to measure the cost-effectiveness of an awareness campaign. Our CPM Calculator helps you find the sweet spot for your ad spend.
It depends on your industry and platform. Generally, a lower CPM means more reach for less money, but quality of traffic is also important.
The formula is: (Total Cost / Impressions) * 1000 = CPM.